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The Michelin star brings a larger number of tourists to Serbia

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The Michelin guide will announce its first selection dedicated to the Belgrade gastronomic scene in December.
The Business Association of Hoteliers and Restaurants of Serbia (HORES) says that this is good news for Serbia, because it affects the improvement of the quality of services, as well as the increase in the number of tourists.
Commenting on the announcement that Serbia will soon get the first Michelin-starred restaurant, HORES director Georgi Genov told Tanjug that we can be very satisfied and that it would mean that the quality of the offer will be increased for guests with higher payment options.
Michelin has the highest standards in gastronomy, and awards one to three stars to restaurants that have the highest quality food. For the last year, Michelin inspectors have been anonymously visiting restaurants in Serbia, tasting food.
As Genov explained, the quality of the food is primarily assessed, while the chef who prepared it becomes the winner of the Michelin star of that restaurant. He notes that a large number of hedonistic tourists come to our country to try food that is of good quality.
Genov says that the research they did showed that the guests of the restaurant put hospitality in the first place, and gastronomic services and food in the second place.
Genov notes that there are many restaurants in Serbia that offer their guests quality food and service.
Deputy Prime Minister and Minister of Trade, Tourism and Telecommunications Rasim Ljajic said earlier that it would be known on December 14 which restaurants in Serbia would receive Michelin stars and how many. He specified that the results of inspections and controls carried out by Michelin inspectors will be known then, and additional anonymous inspections are expected.
At the press conference, Ljajic said that examples from the region, for example Croatia, show that the turnover of restaurants that received one Michelin star increased by as much as 25 percent next year. He stated that the fact that Serbia will become a part of Michelin’s destinations is important for its positioning on the map of tourist destinations and from the point of view of tourist traffic, because, he explains, that means a lot for attracting highly paid tourists.
“By crossing the Greek, Turkish, Hungarian, as well as the Balkan heritage, the capital of Serbia seduced the inspectors of the Michelin guide with its numerous gastronomic trump cards,” said Michelin.
The company also states that Belgrade, with its new dynamics and gastronomy that occupies a central place, offers especially warm and noble experiences in the catering industry, so they can’t wait to discover them for lovers of good food.”
Michelin points out that it will be a pleasure to discover the Belgrade selection in December, as well as that it will be made in accordance with the historical method of anonymous and independent inspectors of the Michelin guide.
Belgrade joins a group of about thirty culinary destinations that are in the Michelin guide, recently enriched with selections dedicated to Slovenia and California.
Headquartered in Clermont-Ferrand, Michelin is present in 170 countries, employs more than 125,000 people and has 67 tire factories. Also, Michelin proposes services that will make the unique moments, experienced during travel and tours, remain in the lasting memory of his clients, B92 reports.

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