Every year, the American Chamber of Commerce (AmCham) conducts its “Lap Time” survey among member companies to gauge satisfaction with the business climate and economic expectations. The 2024 forecast is notably more optimistic compared to previous years marked by the pandemic and geopolitical tensions. This uptick reflects a partial economic recovery and restored investor confidence, underscoring the importance of continued structural and institutional reforms.
Stefan Lazarevic, President of AmCham Serbia, highlights the necessity of reforms to attract investments, foster employment, and enhance living standards. Despite the optimism, he emphasizes the need for ongoing collaboration with the Serbian government to sustain momentum.
With a record number of members and substantial investments in Serbia’s economy, AmCham remains committed to fostering a favorable business environment. Lazarevic underscores the importance of open communication and member engagement in driving progress.
Regarding investments in 2024, Lazarevic notes heightened interest from American companies, particularly in technology, infrastructure, energy and manufacturing sectors. AmCham continues to champion Serbia as an attractive investment destination and collaborates with the government to improve the investment climate.
Addressing macroeconomic factors like inflation and interest rates, Lazarevic acknowledges their impact on businesses but stresses the importance of stability and predictability in the regulatory environment. He anticipates the decisions of the European Central Bank to influence business conditions in Serbia.
Reflecting on economic cooperation between the USA and Serbia, Lazarevic emphasizes its significance for attracting investments and fostering bilateral relations. He echoes President Vučić’s optimism about Serbia’s role as an investment hub in the region.
Looking ahead, AmCham expects the new Serbian government to prioritize responsible economic policies and structural reforms to enhance the business environment. Their priorities include digital transformation, environmental sustainability, healthcare improvement, fiscal stability, and deeper integration into the European market.
In conclusion, Lazarevic underscores AmCham’s commitment to supporting Serbia’s economic growth through strategic partnerships and policy advocacy.
