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Serbia, what lays behind increases in the prices of telecommunication services?

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All possible price increases in the last year are followed by increases in the prices of telecommunication services. Packages that combine cable television, internet, landline and mobile telephony have risen in price in the last year by up to 1,200 dinars, depending on the package.

As announced by the consumer association Effectiva, for the past 12 months, Telekom Srbija has raised the price of its packages from 450 to 1,200 dinars per month, in the case of the Box package. The latest price increase Telekom announced a new offer on March 21.

Jetel, formerly Telenor, announced new prices in April, and they are 500 to 1,000 dinars per month higher than a year ago, depending on the service package it includes. As a rule, the biggest price increases are for packages that include the most services.

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Telecommunications operators continue to offer promotional offers for new users who sign a two-year commitment, where the price is one dinar per month in the first 12 months, and a significantly higher amount in the second year. Operators have raised prices for the second contract year and for those whose contracts have expired. Before them, from February 1, SBB increased the price of services by 150 dinars.

Dejan Gavrilović from the Effectiva association points out that it is not clear to them why telecommunications services have become more expensive. “It is completely unclear why it happened. In our post on social networks, we sarcastically wrote that it was because of the war in Ukraine, but the truth is that we do not see any economic justification for it,” notes Gavrilović.

He points out that It does not seem that the consumers got a better service with the new prices. “I am not sure that the citizens received an increase in the quality and scope of the service commensurate with the price increase. By the way, all prices of telecommunication operators are quite overestimated compared to the standard of citizens of Serbia. And even such large price increases are not exactly in line with the moment in which society finds itself and the situation when food and energy prices are rising”, he states.


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