The average price of a sold vehicle is 20,000 euros, with ten percent accounting for luxury cars priced over 200,000 euros. Traders predict a growth of five to seven percent for the next year.
The highest number of vehicles was sold at the car fair in March last year. Luxury cars still sell the best, with very few purchased through leasing or credit. Compared to Slovenia and Croatia, fewer cars are being bought in Serbia, and the sales of electric cars are minimal.
Robert Lukić, the General Manager of “Toyota Serbia,” stated that slightly less than 30,000 vehicles were sold in Serbia last year, which is four thousand less than before the COVID-19 pandemic. He added that they expect a growth of five to seven percent in the coming year.
The absolute leader is “Škoda,” which has been the best-selling car brand in Serbia for five years, holding a sixth of the market share.
“We are pleased with the success we achieved this year; we delivered around 5,500 vehicles to customers,” emphasized Aleksandra Đokić from “Auto Čačak,” the importer of Škoda vehicles for Serbia.
Luxury cars are a separate story. 3,500 of them were sold, and 30 percent cost more than 200,000 euros, which is higher than in the entire region.
Our wealthy fellow citizens spent around 100 million euros on four-wheelers. Some, however, opted for environmentally friendly models with hybrid or electric propulsion.
“Hybrid cars can reach speeds of up to 120 kilometers in the city, and then the 2,000 cubic centimeter engine kicks in, so the range is unlimited,” stated Milorad Ostojić from “Mercedes Star Import.”
Fully electric cars were sold in tens. Many purchased them as a third car for city use, but only those who have the capability to charge them at home.
There are few charging stations, and it’s still unclear who pays for the electricity. For now, it’s the state, but if the EU model is implemented, driving on electricity can be very expensive and slow.
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