E-commerce in Serbia is on the rise, logistics and delivery speed are the biggest obstacles

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In 2020, e-commerce in Serbia generated 343 million euros in revenue. It is estimated that this year, that income will be higher than 400 million euros. The biggest obstacles to even better results are the organization of logistics and the speed of delivery of goods, they say in the Ministry of Trade.
At the very beginning of the pandemic and during the state of emergency in Serbia, there was a jump in online sales from several tens to several hundred estimates. The largest growth was recorded in food, clothing, technical devices and equipment. Over time, the percentages decreased, but the upward trend remained.
At the very beginning of the pandemic and during the state of emergency in Serbia, there was a jump in online sales from several tens to several hundred estimates. The largest growth was recorded in food, clothing, technical devices and equipment. Over time, the percentages decreased, but the upward trend remained.
“Compared to the time before the pandemic, our online store is growing by some 80 percent. As key categories, I would single out fruits and vegetables and healthy food, which is growing by 150 percent, and dairy products and delicacies by 120 percent,” says Stefan Filipović from “Mercator S”.
According to the “Statista” website, it is estimated that 3.3 million consumers in Serbia buy online. Health safety, comfort and time savings for consumers are the main advantages of online shopping. For traders, this is a saving of fixed costs.
In addition to the penetration of e-commerce in the category of food products in the future, we can certainly expect the development of trade in the direction of personalized offer.
In 2020, we received 583 new web stores. E-commerce in Serbia must be in line with global e-commerce, according to the authorities.
“It is now clear that the future of e-commerce is practically in a symbiosis of e-commerce, social networks, social platforms, various promotional and other interesting activities that take place in the Internet, to actually e-commerce, and it will become, in some countries it has become one big mobile shopping center,” says Tatjana Matic, Minister of Trade, Tourism and Services.
When buying online from domestic sellers, consumers have the right to change their mind within 14 days. They can ask for a refund of the price paid and the cost of delivery of the goods, even when the seller does not inform them about it, RTV reports.