ALTA Group is setting its sights on expanding within both the domestic and regional markets. Dr. Davor Macura, Chairman of the Board of Directors of ALTA Bank, shared insights into the financial sector’s landscape amid geopolitical uncertainties and emphasized the significance of digitization in an interview with NIN.
“With the measures implemented by the National Bank of Serbia, along with other monetary and fiscal consolidation efforts, I anticipate that 2024 will be a year of stabilization,” Macura stated, highlighting the potential positive impact of an investment rating upgrade for Serbia.
Geopolitical events are closely monitored by bankers, although predictions amid the current uncertainty may not be advisable. Matsura emphasized the need for cautious planning and consideration of multiple scenarios. However, signs of market stabilization are evident, supported by realized macroeconomic values and projections from relevant financial institutions.
The National Bank of Serbia’s latest forecasts indicate that inflation will align with the target range of 3 ± 1.5 percent by May. Positive IMF assessments for Serbia and the Balkan region anticipate economic growth, debt reduction, and easing inflationary pressures. Matsura credits these developments to the National Bank of Serbia’s monetary policies and fiscal measures.
The upcoming EXPO 2027 exhibition holds promise for Serbia’s economic environment, potentially stimulating growth and attracting foreign investment.
Regarding Euribor and interest rates, financial institutions project a decline in Euribor to around 0.50 percent, leading to a reduction in borrowing costs. This could stimulate loan demand and investment opportunities.
Digitization and technological investment are pivotal for the financial sector’s evolution. Matsura emphasized the imperative for banks to adapt rapidly to digitization trends and leverage artificial intelligence. ALTA Bank and ALTA PAY Group have strategically positioned themselves in this landscape, investing in digital platforms to set new standards and enhance customer experiences.
ALTA Group’s plans for the year ahead include ambitious growth strategies across all business segments, prioritizing client satisfaction. Expansion of business networks, introduction of new products and digital services, and a focus on employee well-being are key objectives for ALTA Bank and ALTA PAY Group.
In conclusion, ALTA Group’s vision for expansion, coupled with strategic investments in digitization and talent, underscores its commitment to driving innovation and excellence in the financial sector.
